In my time at Jana, I authored six white papers. Each white paper was used to drive inbound marketing leads, as a tool to increase press coverage in-market, and as an outbound marketing tool for the sales team. I worked closely with Jana's data scientists and design team to create white papers that were timely, informative, and engaging.
- Emerging Marketing: Changing the Game of Mobile Advertising
- Decoding Emerging Markets: The App Marketer's Guide for Unlocking Global Growth
- Indonesia's Unique Challenges for App Developers
- Brazil: An Untapped Mobile Advertising Opportunity
- India: A Growth Opportunity for App Developers