Between August 2017 and July 2018, I managed content strategy for our BevSpot Blog. The goal of our company’s blog was to help establish the brand as a thought leader in food & beverage management space. We published content related to industry culture, trends and data, management best practices, and profiles on industry pros.
During my time managing the blog, I acted as managing editor, helping to shape the content through collaboration with both internal and external writers. I worked closely with our SEO team to optimize our content’s keywords and create content that was both of an editorial high standard and was SEO-friendly.
I also wrote many articles for the blog, including product announcements, industry profiles, and guest articles for Toast and PlateIQ.