The Integrated Communication Campaign was a three-tiered client support program that provided actionable best practices and support for product administrators throughout their HMM implementation.
"The First Year" was a nurture email program that offered timely and actionable tips for an admin during their first year of using HMM.
"The Mentor" was a bi-monthly best practice email newsletter sent to HMM program administrators. The goal of the newsletter was to engage an audience that previously received no support and to reduce the troubleshooting calls for our technology team.
In 2015, "The Mentor" newsletter received a new look and feel, removing the cluttered sidebar. The changes increased the open rate by 8%.